Hi there coolios!
Copy and content do so much for us, in fact, they are kind of like family to us. They help us tell the stories we love. They help us make sense of complicated information. They make our businesses and lives shine a little brighter. We’re a little obsessed with them 🙂
And how do we repay them? Boring stories, terrible spelling, grammar, and more! So, with some inspiration from JFK, let’s not ask what copy-writing can do for us but what we can do for copy-writing:
- Write with passion: One of the worst injustices we perform in terms of copy-writing is writing for the sake of writing. There is no passion, no fun, and no life. Yuck! Write about something you care about, please.
- Check your spelling and grammar: Research shows that more than half of people would avoid doing business with a company (or dating a person) if they made obvious spelling and grammar mistakes.
- Keep it simple: Using big words do not make you seem smarter… they make you seem pretentious. Corporate companies spend thousands on plain language editing (making sure laymen can understand their complicated jargon), so why would you complicate your writing unnecessarily?
- Keep it short: We see an interesting blog or newsletter heading. We click on said blog or newsletter heading. We start reading, but after about six paragraphs (okay, maybe five), we just start scrolling. Say what you want to say in the most efficient way. Unless you are writing a book – then by all means, take ten paragraphs to explain the colour of the sky.
- Your name/subject in lights: It doesn’t matter if you have the greatest copy, if your headline sucks, it’s not going to make much of a difference. One company found adding the words ‘Hell yeah’ to their newsletter subject line increased their open rate by 23.88%! (Content Verve)
- Aim at the right target: Great copy directed at the wrong audience will mean and do nothing. Make sure you know who your target market is, why they are reading what you are writing (business or pleasure), and write copy aimed at them.
And there you have it… short, sweet, and to the point. Let’s tell and write some awesome stories.
Keep shining brightly!